FRUITY COFFEE Coll. | Coffee Visual Identity Design

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FRUITY COFFEE Coll.

Coffee Visual Identity Design

"這咖包甜" 果味咖啡選

隨著夏季即將來臨，我們擷取咖啡風味中的自然水果酸甜，串連繽紛、帶點俏皮性感的視覺語言，推出一系列夏季專屬的咖啡企劃。我們希望透過將水果擬人化，把多汁、香甜的風味、甚至是誘人食慾的吸引力透過視覺感受，於是網紋套袋成了這些果咖們勾人的小性感，賦予味覺有趣的視覺表現力。

在「果咖」的企劃概念中希望更直覺地表現水果的意象，於是以「水果套袋」做為連貫故事的包材，視覺語言的應用也參考了水果攤、水果箱常見的標語，期待包裝設計在視覺上更能引起觀者的生活記憶。

With summer just around the corner, we've captured the natural fruity flavors of coffee and combined them with a vibrant and playful visual style to introduce a series of coffee projects exclusively for the summer season. By giving fruits a personality and showcasing their juicy, sweet flavors and irresistible appeal through visuals, our textured pouches have become a tantalizing element that adds a visually exciting touch to the taste experience.

In the "FRUITY COFFEE Coll." project, our goal was to portray fruit imagery in a more intuitive way. That's why we chose to use "fruit pouches" as the packaging material, creating a cohesive storytelling experience. Taking inspiration from the catchy slogans you'd often find at fruit stands and crates, we hope that our packaging design evokes memories of everyday life.

In Asian gifting culture, exquisite and high-quality fruit gift boxes have always been the go-to choice for presenting gifts. By showcasing the deliciousness, rarity, and sophisticated packaging of the fruits, we show our respect for the recipients. In this project, we aimed to strike a balance between popular culture and premium gift boxes through layout, paper selection, and printing techniques. Whether customers stop by for a coffee, grab a bag of beans, or want to gift a box to someone special, the "Fruity Coffee" project caters to their desire for stylish packaging.